That Used to Be Us ebook by Thomas L. Friedman
Business , Economic , Non-Fiction / September 6, 2011

According to Thomas L. Friedman and Michael Mandelbaum, authors of That Used to Be Us, four major challenges confront America: Globalization, Infotech shake-up, Out-of-control energy consumption, and Lasting deficits. That Used to Be Us 400 pages explore and study the problems and provide some solutions, including the revival of our core values and establishment of a third party. While the challenges described in the book are serious indeed, and most readers will agree with much of what the authors explore, the narrative execution is lacking. Title: That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back Publisher: Farrar, Straus and Giroux Release date: August 30th 2011 Prices: $14.99 (ebook), $15.24 (Hardcover), $21.59 (Audiobook) Summary America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges—globalization, the revolution in information technology, the nation’s chronic deficits, and its pattern of energy consumption—and spell out what we need to do now to rediscover America…

Start Something That Matters ebook by Blake Mycoskie
Business , Non-Fiction , Self Improving / September 5, 2011

This quick little book is not a “preachy” primer on “how to be good,” but rather a business book that encourages the reader’s entrepreneurial side, and emphasizes the importance of being passionate about whatever you do, be it starting a company that sends people bouncy balls with personalized messages or building clean water wells around the world. Start Something That Matters author Blake Mycoskie also speaks to basic management principles and strategies (from hiring the right people and keeping staff inspired and involved, to dealing with your own and employees’ mistakes). Of course, he does urge us to incorporate giving into any business model we might embark upon, but he does this on the basis of not only the most important reason (giving to those in need), but also for the many practical business reasons he has discovered along the way with TOMS (such as passionate customers who evangelize the brand and corporate partners wishing to bask in the charitable “halo”). All in all a quick read that might just make you think about your professional (and life) choices. Title: Start Something That Matters Thick: 224 pages Publisher: Random House Publishing Group Release date: September 6th 2011 Summary Love your…

The Old Rules of Marketing are Dead BOOK by Timothy R. Pearson
Business , Non-Fiction / August 17, 2011

In this tough economic environment, you will need to know and apply the 6 new rules from this book. The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business by Timothy R. Pearson can be a jumping-off point for any business leader or marketer to continue the changes they need to survive and prosper. Published by McGraw-Hill in August 15th 2011, it 256 pages explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world. The 6 fundamental rules and principles of reinvention that you can learn from the book are: 1. The Core Is Everything: You need to define the true core essence of the product or service that is being marketed. 2. You Have Nothing Without the Foundation: Once the core essence has been determined, it’s necessary to develop the foundation for creating and reinventing a brand’s unique points of differentiation, positioning, value proposition and architecture. 3. There Are Many Choices but Only One Customer: it’s crucial to determine the all-encompassing plan for going to market and creating the metrics to ensure or exceed a targeted return on…

Aftershock 2nd edition BOOK by David Wiedemer
Business , Economic , Non-Fiction / August 15, 2011

Aftershock: Protect Yourself and Profit in the Next Global Financial Meltdown by David Wiedemer, Robert A. Wiedemer, Cindy S. Spitzer first released August 2nd 2011 by Wiley. Aftershock 2nd edition is an important book that offers a clear and compelling argument that the worst is still to come. The book offers practical advise on how to protect investments and on what business and career options will be the best bet. Genre: Non-fiction, Business and investing, Economic. Summary Recovery? What Recovery? Did you lose money in the stock market in the last financial crisis of late 2008? Has your home lost value? Are you “underwater” in your mortgage or concerned about selling? Do your dollars buy less than they used to at the grocery store and the gas pump? Have you lost your job or know someone who did? Are you worried about the safety of your money and investments? Don’t Get Fooled Again! While the “experts” want us to believe that all is well (or will be soon), nothing could be further from the truth. The worldwide financial crisis of 2008 and 2009 was just a sneak preview of what is to come. For those who act quickly and correctly,…

Good to Great by Jim Collins ebook
Business , Non-Fiction , Self Improving / August 4, 2011

Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins is a non-fiction self help book in business. First released 2001, the ebook version of it is available since July 19th 2011 published by HarperCollins Publishers. Good to Great written based on a serious research for years. this book contain a lot of opinion that contrary with the public opinion, such as idolize people from outside to make a radical change in a company, which proved to be only a very small effect on companies that have successfully moved from good to great… The one that most resonated for me after reading this book is about the hedgehog concept is one of the key core to change from good to great .. what the hedgehog concept is? you better read this book ASAP to find out.. Summary The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring…

Clark Howard’s Living Large in Lean Times ebook
Business , Non-Fiction / August 3, 2011

ebook version of Clark Howard’s Living Large in Lean Times: 250+ Ways to Buy Smarter, Spend Smarter, and Save Money by Clark Howard, Mark Meltzer, Theo Thimou, was published by Avery on August 2nd 2011. Summary Clark Howard is a media powerhouse and penny-pincher extraordinaire who knows a thing or two about money. A lifelong entrepreneur who is now the hugely popular host of a talk radio program and television show and the bestselling author of several books, Clark consistently delivers expert financial advice to his wide and devoted fan base. Living Large in Lean Times is Clark’s ultimate guide to saving money, covering everything from cell phones to student loans, coupon websites to mortgages, investing to electric bills, and beyond. In his candid and friendly next-door-neighbor manner, Clark shares the small, manageable steps everyone can follow to build a path towards independence and wealth. Chock-full of more than 250 invaluable tips, the book outlines how to: * Locate missing and unclaimed money in your name * Lower your student loan payment * Find legitimate work-at-home opportunities * Get unlimited texting and e-mailing for less than $10 per month * Know what personal info not to post to social media…