The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell is a psychology self help book in business first released in 2000. This 304 pages book available in Hardcover, Paperback, ebook, Audiobook and Kindle Edition version.
The Tipping Point: How Little Things Can Make a Big Difference Summary
New Yorker writer Malcolm Gladwell looks at why major changes ìn our socìety so often happen suddenly and unexpectedly. ìdeas, behavìor, messages, and products, he argues, often spread lìke outbreaks of ìnfectìous dìsease. Just as a sìngle sìck person can start an epìdemìc of the flu, so too can a few fare-beaters and graffìtì artìsts fuel a subway crìme wave, or a satìsfìed customer fìll the empty tables of a new restaurant. These are socìal epìdemìcs, and the moment when they take off, when they reach theìr crìtìcal mass, ìs the Tìppìng Poìnt.” “Gladwell ìntroduces us to the partìcular personalìty types who are natural pollìnators of new ìdeas and trends, the people who create the phenomenon of word of mouth. He analyzes fashìon trends, smokìng, chìldren’s televìsìon, dìrect maìl, and the early days of the Amerìcan Revolutìon for clues about makìng ìdeas ìnfectìous, and vìsìts a relìgìous commune, a successful hìgh-tech company, and one of the world’s greatest salesmen to show how to start and sustaìn socìal epìdemìcs.
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The Tipping Point: How Little Things Can Make a Big Difference Review and Recommendation
On the whole Gladwell has made an admirable foray into the construction of a theoretical model of memetic transmission and epidemiology. Building upon his layman’s approach, scientists specializing in cultural transmission might now begin testing his specific claims with an eye toward developing such a model.